Press release new Sales & Marketing manager

Bruno started his career in production optimisation at Cargill NV. Through various management roles at companies including Accentrique and Wereldhave Belgium, he grew into an experienced sales professional. In his most recent position as Sales Director at 247 TailorSteel, Bruno was responsible for sales activities in Belgium, Luxembourg and France. There, he managed the sales team, managed pricing strategies, and was closely involved in stakeholder management and customer relations.

With the appointment of Bruno Devriese, INNI group is taking the next step in its growth strategy. The group wants to strengthen its position in the market, develop sustainable customer relations at home and abroad, stimulate innovation and digitalisation and increase operational efficiency. INNI group aspires to become both a stronger brand and an attractive employer at the same time.

"What typifies Bruno is his commercial flair, hands-on mentality and solution-oriented approach" says Tom Deschildre, managing director at INNI group. "He quickly detects opportunities in the market and knows how to translate them into concrete business opportunities. That is exactly what we need if we want to increase our market share."

Bruno himself stresses the importance of commitment: "My approach is very hands-on. Standing on the sidelines doesn't work for me; I want to actively participate in execution. That is crucial to optimise internal processes and move quickly in a dynamic market." According to him, his customer-oriented and solution-oriented approach makes the difference: "Customers today expect more than a supplier. They look for a partner who thinks with them and solves problems. That strengthens trust and forms the basis for long-term partnerships and customer loyalty."